Where to Find Dealer Invoice Price

When shopping for a new car, it’s essential to understand the dealer invoice price. This is the amount that the dealership pays the manufacturer for the vehicle. Knowing the dealer invoice price can give you an advantage during negotiations, as it provides a baseline for determining a fair price. So, where can you find this information? Here are some reliable sources:

1. Manufacturer Websites: Many automakers provide dealer invoice pricing on their official websites. Look for a section dedicated to pricing or a “Build and Price” tool that allows you to configure a specific model and view its invoice price.

2. Online Pricing Websites: Several websites specialize in providing dealer invoice prices. Examples include Edmunds, Kelley Blue Book, and TrueCar. These platforms gather data from various sources to offer accurate pricing information.

3. Car Buying Services: Membership-based car buying services like AAA, Costco, and Sam’s Club often provide their members with access to dealer invoice pricing. Check with these organizations to see if they offer this perk.

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4. Local Dealerships: Some dealerships may be willing to disclose the invoice price if you ask. However, not all dealerships are transparent in this regard, as they may prefer to negotiate based on the manufacturer’s suggested retail price (MSRP).

5. Automotive Forums: Online forums can be a valuable resource for finding dealer invoice prices. Many enthusiasts and car buyers share their experiences and knowledge, including negotiated prices and invoice amounts.

6. Consumer Reports: Consumer Reports offers a paid service that provides detailed pricing information, including the dealer invoice price. This can be a useful tool for those who want comprehensive data.

7. Independent Research: If all else fails, you can conduct independent research by contacting multiple dealerships and requesting the invoice price for a specific model. This approach may be time-consuming but can yield accurate results.


1. How accurate are dealer invoice prices found online?
Online pricing websites strive to provide accurate information, but it’s essential to remember that invoice prices can vary based on factors like location and dealership incentives.

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2. Can I negotiate below the dealer invoice price?
While it’s possible to negotiate a price below the invoice, keep in mind that dealerships need to make a profit. Focus on a fair deal rather than trying to go significantly below the invoice price.

3. Why don’t all dealerships disclose the invoice price?
Some dealerships prefer to negotiate based on the MSRP to maximize their profit margins. Disclosing the invoice price may limit their ability to negotiate higher prices.

4. Is the dealer invoice price the final cost to the dealership?
The dealer invoice price is the amount the dealership pays the manufacturer for the vehicle. However, additional costs like advertising fees, shipping charges, and holdbacks may be added.

5. Can I get a copy of the dealer invoice?
Dealerships are not obligated to provide you with a copy of the dealer invoice. However, you can ask for a breakdown of costs to understand how the final price is calculated.

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6. How often do dealer invoice prices change?
Dealer invoice prices can change regularly due to factors like manufacturer incentives, market demand, and economic conditions.

7. Are dealer invoice prices negotiable?
Dealer invoice prices are not typically negotiable. However, you can negotiate the final price based on the invoice as a starting point.