How to Find Invoice Price on a New Car

When shopping for a new car, it’s essential to have a clear understanding of the invoice price. The invoice price refers to the amount that the dealer paid to the manufacturer for the vehicle. Knowing this information can be beneficial when negotiating with a dealer and can help you get the best deal possible. Here are a few ways to find the invoice price on a new car:

1. Manufacturer’s Website: Many car manufacturers provide invoice pricing on their websites. Look for a section that offers pricing information or a “build and price” tool that allows you to customize a car and view its invoice price.

2. Online Car Buying Services: Several online car buying services provide invoice pricing for various vehicles. These platforms aggregate data from dealerships and provide consumers with transparent pricing information.

3. Dealership Websites: Some dealerships list the invoice price on their websites, along with the manufacturer’s suggested retail price (MSRP). Check the dealership’s inventory or pricing sections to find this information.

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4. Contact the Manufacturer: If you’re unable to find the invoice price online, you can contact the manufacturer directly and inquire about the invoice price for a specific model.

5. Automotive Publications: Certain automotive publications, such as Consumer Reports, provide invoice prices for new cars. These publications often conduct extensive research and provide reliable pricing information.

6. Negotiate with Dealers: During your negotiations with a dealer, you can request to see the invoice price. A reputable dealer should be willing to show you this information to build trust and facilitate an honest transaction.

7. Hire a Car Buying Service: If you find the process overwhelming, you can hire a car buying service that specializes in negotiating and securing the best deal for you. These professionals have access to invoice prices and can handle negotiations on your behalf.


1. Is the invoice price the same as the dealer’s cost?
No, the dealer’s cost includes additional fees and incentives, while the invoice price is the base amount paid to the manufacturer.

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2. Can I negotiate below the invoice price?
Yes, it’s possible to negotiate below the invoice price. Dealers often receive incentives from the manufacturer, allowing them to sell below the invoice price and still make a profit.

3. Why is the invoice price important?
Knowing the invoice price can help you negotiate a fair deal and avoid overpaying for a new car.

4. Are invoice prices negotiable?
Yes, invoice prices are negotiable. Dealers are often willing to negotiate to make a sale.

5. Is the invoice price the lowest price I can get?
No, the invoice price is not necessarily the lowest price you can get. Dealerships often have additional room for negotiation and discounts.

6. Do all dealerships charge the same invoice price?
Yes, all dealerships pay the same invoice price to the manufacturer for a specific vehicle.

7. Does the invoice price include options and accessories?
The invoice price includes the base price of the vehicle and any additional factory-installed options. However, dealer-installed accessories are not typically included in the invoice price.

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Understanding the invoice price on a new car gives you an advantage when negotiating with a dealer. By utilizing various resources and being well-informed, you can confidently navigate the car buying process and ensure you get the best possible deal.