How to Find Dealer Invoice: A Comprehensive Guide

When purchasing a new car, knowing the dealer invoice price can be a powerful bargaining tool. The dealer invoice is the amount the dealership pays the manufacturer for the vehicle, and it’s typically lower than the sticker price. To help you find this crucial information, we have outlined a step-by-step guide below:

1. Research online: Several websites, such as Edmunds, TrueCar, and Kelley Blue Book, provide access to dealer invoice prices. Enter the make, model, and trim level of the car you’re interested in, and these sites will display the dealer invoice price.

2. Contact the manufacturer: Reach out to the manufacturer directly and inquire about the dealer invoice price. Some manufacturers may be willing to disclose this information to potential customers.

3. Join forums and online communities: Engage with fellow car enthusiasts on forums and online communities. You may find individuals who have recently purchased the same car model and are willing to share their dealer invoice price.

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4. Utilize car buying services: Consider subscribing to car buying services like Costco Auto Program or AAA, which often provide access to dealer invoice prices as part of their membership benefits.

5. Consult with local dealerships: Visit or call local dealerships and inquire about the dealer invoice price. While some may be hesitant to provide this information, others may be more transparent, particularly if they are looking to make a sale.

6. Attend car expos or trade shows: These events often have manufacturer representatives present who can provide you with the dealer invoice price. Additionally, you may be able to negotiate a better deal at these events due to special promotions.

7. Hire a professional car buying service: If you’re still struggling to find the dealer invoice price, consider hiring a professional car buying service. These experts have access to exclusive dealer invoice pricing and can negotiate on your behalf.


1. Why is knowing the dealer invoice price important? Knowing the dealer invoice price helps you negotiate a fair deal and ensures that you’re not overpaying for your new car.

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2. Are dealer invoice prices negotiable? Yes, dealer invoice prices are negotiable. Dealerships often have additional incentives and discounts they can offer, so it’s essential to negotiate for the best price.

3. Can I negotiate below the dealer invoice price? It is possible to negotiate below the dealer invoice price, but it may require additional research, timing, or leveraging other factors like trade-ins or financing.

4. Is the dealer invoice price the same for all dealerships? No, the dealer invoice price may vary slightly between dealerships due to factors such as location and volume discounts.

5. Are there any additional fees on top of the dealer invoice price? Yes, there may be additional fees such as destination charges, advertising fees, or dealer holdbacks. It’s crucial to clarify these fees before finalizing the purchase.

6. Can I get the dealer invoice price for used cars? The dealer invoice price is typically available for new cars only. However, you can use similar resources to research the average market value of used cars.

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7. Is the dealer invoice price the final price I should pay? No, the dealer invoice price is a starting point for negotiations. Other factors such as taxes, registration fees, and dealer markups will influence the final price you pay.