How to Find a Car’s Invoice Price

When it comes to buying a new car, knowing the invoice price can be a valuable tool in negotiations. The invoice price is the amount the dealership pays the manufacturer for the vehicle, and it can help you determine a fair price to pay. Here are some tips on how to find a car’s invoice price:

1. Research Online: Many websites offer information on car prices, including the invoice price. Websites like Edmunds, Kelley Blue Book, and TrueCar can provide you with this information. Simply enter the make, model, and trim level of the car you’re interested in, and you’ll find the invoice price.

2. Contact the Manufacturer: You can also reach out to the manufacturer directly and ask for the invoice price. They may have a customer service line or an email address you can use. Be polite and explain your intent to purchase, and they may be willing to provide you with the information.

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3. Check with Dealerships: Some dealerships may be willing to share the invoice price if you ask. However, keep in mind that not all dealerships will be transparent about this information. It’s worth a try, but don’t be discouraged if they are not willing to reveal the invoice price.

4. Join Car Buying Programs: Some organizations, like Costco or AAA, offer car buying programs that provide members with discounted prices, including the invoice price. Consider joining such programs to gain access to this information.

5. Negotiate with Multiple Dealerships: Once you have the invoice price, it’s time to negotiate. Reach out to multiple dealerships and let them know you’re aware of the invoice price. Use this knowledge to negotiate a fair deal.

6. Be Prepared to Pay More: Keep in mind that the invoice price does not include the dealership’s profit margin. Dealerships need to make money too, so be prepared to pay slightly above the invoice price.

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7. Use Other Factors in Negotiations: While the invoice price is an essential tool, it should not be the sole focus of your negotiation. Consider other factors like incentives, rebates, and financing options to get the best overall deal.


1. What is the difference between the invoice price and the MSRP?
The invoice price is what the dealership pays for the car, while the MSRP (Manufacturer’s Suggested Retail Price) is the price that the manufacturer recommends the dealership sell the car for.

2. Can I negotiate below the invoice price?
It’s possible to negotiate below the invoice price, especially if the dealership has other incentives or if the car has been on the lot for a while.

3. Should I only focus on the invoice price when negotiating?
No, it’s important to consider other factors like incentives, rebates, and financing options to get the best overall deal.

4. How accurate are online sources for finding the invoice price?
Online sources are generally accurate, but it’s always a good idea to cross-reference information from multiple sources.

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5. Why are some dealerships not transparent about the invoice price?
Some dealerships may not be transparent about the invoice price to maintain their profit margins and negotiate higher prices with customers.

6. Can I negotiate the invoice price with the manufacturer?
No, the manufacturer typically sells the cars to dealerships, and the negotiations happen between the customer and the dealership.

7. Is the invoice price the final price I should pay?
No, the invoice price does not include the dealership’s profit margin. Be prepared to pay slightly above the invoice price.